Lacuna Website

I did an overhaul of the Lacuna website to help the company go-to-market on their new product called Conductor—a transportation operating system for orchestrating, governing, and powering modern mobility. The original site was very heavy on "big thoughts" and "look at all these words"—but it wasn't immediately comprehensible what Lacuna did or, most importantly, even sold. The mission was instantly clear: make the site look recognizable as a "hey, we sell SaaS things!" sorta site. To be clear, there are still a lot of big thoughts and many words, but now there's also a bunch of pretty visuals :)

Kudos to Kelly and Julia, my partners in crime for this project and many others while I was at Lacuna.